Go Mobile Now
If you are waiting to see if mobile websites are really the way to go, wait no longer. Remember when no one was really sure if the whole "internet thing" and "webpages" were going to last? Well, they did and so are mobile devices. The two have already furiously merged and are soon to become one it the same.
We already know that websites are now accessed more often by mobile devices than computers, and new studies suggest that one day desktop computers will be obsolete. Don't believe me? Think about this: What gives value to products like software, mobile devices, 3G networks, and WiFi?
Answer: Users. The more those things are used, the more value they have. Now more than ever users have the capability to use their software, devices, and WiFi anywhere at anytime, which brings temendous value (and by value I mean $$$$) to the companies that make those products. And previously users were only to use them at home or in the office. It's the natural evolution of technology towards convenience. Just think of all the people you know that used to just have a cell phone but now have an iPhone. Now, think about the fact that no one even makes "just cell phones" anymore. They are all smart phone/mobile devices. Pretty soon all phones in the entire marketplace will be accessing the web.
What that means for you is that your customer is now being conditioned for convenience. (Lucky you right?) If you are not offering your customers the most convenient way to access your website, then they are probably going to go somewhere else, and that's not good. Because once they leave it's going to be tough to get them back.